Because creating a great plan isn't enough, we execute by crafting the right words to carry the right message, developing events and promotions that directly touch customers.
Client Strategy & Company Positioning
We work with each client to customize a public relations campaign and map out a strategy that leads to the most exposure.
We help define your brand or company positioning and work to establish crisp, concise messages that create a meaningful, memorable corporate identity.
Journalists recognize a strong story within seconds and we know how to tell yours quickly and succinctly.
We have created many relationships with media contacts over the years and develop unique story angles for matching your message to the medium and shaping the pitch to sell any story.
In the age of redefining public relations, LA PR works with your brand or company to join in the conversation through utilizing customized social media tactics such as influencer promotions, events and engagements.
LA PR is owned by founder Laura Hernandez Aplin a media strategist with more than 15 years of experience in public relations. She has developed her extensive public relations career through her experiences at corporations and agencies in San Antonio, Dallas and Los Angeles.
Her expertise ranges from providing strategic communications with consumer media on a local and national level to working one-on-one with clients on key strategies for cable, finance/banking, hospitality/tourism and food industry sectors.
Media Specialist (Part time)
KGBTexas; Public Relations and Communications Industry; April 2017- Present San Antonio, TX.
Director of Media and Public Relations
The Westin La Cantera Resort Starwood Hotels & Resorts Worldwide, Inc; Hospitality Industry; February 2011 -February 2012 (1 year 1 month) San Antonio, TX.
Time Warner Cable San Antonio Public Company; Telecommunications Industry; November 2008- February 2011 (2 years 4 months) San Antonio, TX.
Senior Account Executive
Dublin and Associates; Public Relations and Communications Industry; July 2005- November 2008 (3 years 5 months) San Antonio, TX.
Fleishman-Hillard, BlueCurrent PR; Communications Industry; July 2005- July 2006 (1 year 1 month) Dallas, TX.
The Rogers Group; Public Relations Communications Industry; January 2000- July 2005 (5 years 7 months) Los Angeles, CA.
PR works with an organization, company, or individual to cultivate a story that portrays that client’s reputation, idea, product, position in a positive light. So, in a sense, you can think of PR as storytellers. Unlike advertisers, who tell stories through paid methods, PR professionals tell their stories through unpaid or earned media.
Event Planning LHA PR is skilled in coordinating event logistics and promoting the event.
Traditional Marketing Strategies, Positioning, Messaging, Branding, And more..
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